Partial least squares structural equation modeling in HRM research

- Ringle, Christian M., Sarstedt, Marko, Mitchell, Rebecca, Gudergan, Siegfried P.

Advanced issues in partial least squares structural equation modeling

- Hair Jr, Joseph F., Sarstedt, Marko, Ringle, Christian M., Gudergan, Siegfried

An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research

- Ali, Faizan, Rasoolimanesh, S. Mostafa, Sarstedt, Marko, Ringle, Christian M., Ryu, Kisang

The use of sampling methods in advertising research: a gap between theory and practice

- Sarstedt, Marko, Bengart, Paul, Shaltoni, Abdel Monim, Lehmann, Sebastian

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

- Hair, Joseph F., Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Thiele, Kai Oliver

Treating unobserved heterogeneity in PLS-SEM: a multi-method approach

- Sarstedt, Marko, Ringle, Christian M., Hair, Joseph F.

What really matters in attraction effect research: when choices have economic consequences

- Lichters, Marcel, Bengart, Paul, Sarstedt, Marko, Vogt, Bodo

Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries: a composite model approach

- Schläegel, Chrisopher, Sarstedt, Marko

Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance

- Ali, Murad, Seny Kan, Konan Anderson, Sarstedt, Marko

Estimation issues with PLS and CBSEM: where the bias lies!

- Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M., Thiele, Kai O., Gudergan, Siegfried P.

Gain more insight from your PLS-SEM results the importance-performance map analysis

- Ringle, Christian M., Sarstedt, Marko

Guidelines for treating unobserved heterogeneity in tourism research: a comment on Marques and Reis (2015)

- Sarstedt, Marko, Ringle, Christian M., Gudergan, Siegfried P.

How durable are compromise effects?

- Lichters, Marcel, Müller, Holger, Sarstedt, Marko, Vogt, Bodo

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method

- Hair Jr., Joe F., Sarstedt, Marko, Matthews, Lucy M., Ringle, Christian M.

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study

- Matthews, Lucy M., Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M.

Measurement in the social sciences: where C-OAR-SE delivers and where it does not

- Salzberger, Thomas, Sarstedt, Marko, Diamantopoulos, Adamantios

Segmentation of PLS path models by iterative reweighted regressions

- Schlittgen, Rainer, Ringle, Christian M., Sarstedt, Marko, Becker, Jan-Michael

Selecting single items to measure doubly concrete constructs: a cautionary tale

- Sarstedt, Marko, Diamantopoulos, Adamantios, Salzberger, Thomas, Baumgartner, Petra

Should we use single items? better not

- Sarstedt, Marko, Diamantopoulos, Adamantios, Salzberger, Thomas

Testing measurement invariance of composites using partial least squares

- Henseler, Jörg, Ringle, Christian M., Sarstedt, Marko